
In general, an emphatic vision refers to the pompous, grandiloquent, and declamatory aspect of a character. Much like in Greek tragedy, the hero bears the fate of a people. This is the case with Kanye West, a rapper and hip-hop star, who appears larger than life in both social and traditional media. Florian underscores the charismatic and media-driven power of the character, an iconography within the musical genre that expresses violence, rebellion, and rejection of a racist, consumerist society exploiting planetary resources. In contrast, Florian uncovers the pitfalls of success in this icon, the bitterness of defeats, and the proximity that West develops with brands (from Nike to Louis Vuitton) that he is supposed to denounce in his lyrics. Black slavery has given way to the slavery of consumerism.